Programs

Here are a few examples of services rendered to current clients, Norwalk Furniture, The Ohio Design Centre,
and Verizon Wireless.

Largest manufacturer of special order upholstered furniture in the country, 90 manufacturer-sponsored franchise stores "Norwalk The Furniture Idea, 500 dealer network.

     • Awareness campaign to position as leader in
        home furnishings industry.
     • Manage national introductions of Joe Ruggiero
        Furniture Collection, design authority and host
        of two HGTV programs
     • Promote 3 furniture brands.
     • Develop franchise opportunities.
     • Create special events, 100th Anniversary         Celebration.
     • Manage media relations with national home
        furnishings trade, shelter, business and
        general media.

Results:
     • Product coverage in over 90 national publications         including Better Homes & Gardens, Metropolitan         Home, House Beautiful, New York Times, Chicago         Tribune, Veranda, Victoria & Women's Day.
     • Extensive media coverage of successful community         events with large audiences in cities such as         Chicago, Detroit, Memphis, Boston, Seattle,         Knoxville, Tampa and Jacksonville.
     • Established relationships with major design         industry media to ensure future coverage         opportunities.

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Leading wireless communications provider in the U.S. with the largest wireless network and more than 29.4 million customers.

     • Launch new product introductions.
     • Manage all media relations.
     • Coordinate media briefings.
     • Promote store openings.
     • Develop opportunities for wireless coverage in
        technology and lifestyle media.
     • Position as resource for industry trends.
     • Establish community relations opportunities and         outreach relationships.

Results:
     • Successful launches of innovative new products         including Mobil Web (wireless web), Smartphone         (wireless phone and PDA) and Mobile Messenger         (text messaging).
     • Positioned as resource for industry trends in         region.
     • Established community involvement and outreach         relationships.
     • Leading stories on wireless industry in non         traditional media venues such as fashion, lifestyle         and sports.

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100,000 square foot, 18-showroom resource for exclusive home furnishings targeted to interior designers, architects, building contractors and their clients in Ohio, Western Pennsylvania, Western New York, West Virginia and Kentucky.

     • Position as premiere marketplace to 4000         professionals, the general consumer and design
        trade media.
     • Position as resource on upscale design
        industry trends.
     • Promote product introductions to trade.
     • Develop special events, educational
        seminars, forums.
     • Create and produce annual directory publication.
     • Create and manage web site.

Results:
     • Significant and increased news coverage with
        5-state region.
     • Increased building traffic and sales by design         professionals and consumers, resulting in building         at almost full rental capacity.
     • Creation of Designer Referral Service.
     • Production of largest directory every produced and         over 30 pages of national advertising.

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